About Le Mieux


Le Mieux is a division of Bielle Cosmetics, Inc., specializing in INNOVATIVE SKINCARE PRODUCTS based on EXTENSIVE anti-aging and cell growth RESEARCH. Our high-tech youth preserving products keep us at the forefront of a constantly evolving beauty care industry. The company offers a unique and comprehensive range of products combining the LATEST BREAKTHROUGHS in natural, herbal and botanical ingredients with innovative, state-of-the-art formulae. Le Mieux Cosmetics takes pride in excellent professional training and PROVIDES QUALITY PRODUCTS.


The secret to our formulations lies in the specialized delivery. The orchestration of ingredients and proper pairing ensure optimal effectiveness of the product.

Why is the delivery system important?

  • Transports ingredients to the desired site at the precise concentration and time
  • Manipulates the properties of an ingredient; i.e. size, for easier penetration
  • Allows ingredients to penetrate the skin’s tough barriers at various depths


Le Mieux Cosmetics is an international company and professional skincare line founded in 2004 by an elite team of scientists, biologists, physicians, and chemists who are committed to creating pivotal breakthroughs in cosmetic technology to formulate the best anti-aging skincare solutions on the skincare market. 

The company has garnered the reputation of “The Serum Authority” for its diverse selection of scientifically advanced serums with triple-tiered delivery systems, timed-release technology, and concentrated ingredients from premium sources, all custom-engineered to effectively treat a myriad of skincare concerns. Le Mieux is the first company to integrate Epidermal Growth Factor into its products to mimic human growth factors and enhance regeneration of the skin.

Le Mieux is passionate about education and provides specialized training that inspires skincare professionals to hone their skills and techniques, broaden the scope of their ingredient knowledge, encourage external and internal wellbeing, and foster best practices for growing a successful skincare business. 


JANEL LUU, Founder and Chief Executive Officer

Janel Luu has over 30 years experience in the cosmetics industry as an international educator, skincare research and developer, international newspaper beauty columnist, and influential consulting developer for major cosmetic companies.  

Luu's extensive background in cosmetic development has benefited many major brands for American, Asian, and European clients and has created the solid foundation of her own premium skincare brands. 

Luu firmly believes that "we should never be satisfied with yesterday's technology.  A formulator needs to expect more every time a product is born--one drop needs to make a difference."  

Luu's innate love for formulating as well as her expertise in anti-aging cellular technology has also inspired her to teach more than 20,000 skincare professionals and physicians in the skincare industry. 

Luu is passionate about sharing scientific facts and building strong partnerships in product development.  Her desire is to develop the purest, most potent, and most powerful skincare treatments that exceed every individual's hopes for the best in anti-aging skincare.